SEO
SEO Checklist
- Keyword research
- Use Google Keyword Planner to research competitive keywords.
- Also use Google Trends to get a look at what users are trending on.
- Meta tags and description
- WordPress SEO plugin config (Yoast or Rank Math)
- Image optimization & proper naming
- Use TinyPNG to compress file sizes of WEBP, JPEG or PNG files.
- Rename images with a descriptive name (separated by hyphens) for accessibility.
- Google Search Console
- Manage URL redirects
- Site performance
- External linking
- Accessibility optimization
- Links with descriptive text
- Pages have a valid hreflang
- Duplicate pages include a valid rel=canonical
- Legible font sizes
- Mobile friendly
- Use CSS media queries for breakpoints
- Format valid structured data
Tools
- Google Analytics
- Google Trends
- Pages per visit, average time on site and bounce range.
- Google Tag Manager
- Google Search Console
- & more.
Articles
- SEO Tweaks
- SEO friendly URL (human readable)
- Keyword in the URL
What content are our visitors looking at?